Asiana Airlines (President & COO: Young-Doo Yoon) received the grand prize at the Customer Satisfaction Awards hosted by KPC (Korea Productivity Center) in Seoul at the COEX Intercontinental Hotel on 1 April 2009.

In joint development with the University of Michigan in the United States, KPC conducted the NCSI (National Customer Satisfaction Index) survey among customers 18 years of age and older who traveled at least 4 times in the last year.

Asiana Airlines continues to be at the top of the NCSI for domestic flight service, the 12th consecutive year since the NCSI was first introduced.

According to Sang-Hwan Oh (Vice-President), Asiana Airlines has been recognized top in the category of flight service for years because of their innovative and unique in-flight entertainment such as the charming service and magic shows along with newly upgraded cabin facilities.
Furthermore, service quality management and customer satisfaction management system enhanced the competitiveness.

Since its foundation in 1988, Asiana Airlines has continuously upgraded its safety and services with the philosophy of “Customer satisfaction through superiority in safety and service”. As a result, Asiana’s service has been recognized as the best in many assessments by Korean and foreign institutions.

Asiana Airlines was chosen as the 2009 Airline of the Year by ATW (Air Transport World), the world’s most prestigious air transport magazine.