Amman / Houston – 23 December 2009 – Royal Jordanian Airlines and PROS Revenue Management, L.P.., announce that Royal Jordanian Airlines is deploying a new suite of Network Revenue Management Systems from PROS– a world leader of pricing and revenue optimization science and software. The system is scheduled to be implemented in the fourth quarter of 2010.
Marking a new milestone in Royal Jordanian’s commitment to growth and continual adoption of state-of-the-art technology, the Airline will implement the PROS Origin-and-Destination Business Solution. The centerpiece of this solution, the PROS O&D Revenue Management System, will maximize network revenue by optimizing the price mix of passenger flows across RJ’s burgeoning hub in Amman.
Complementing this solution will be PROS Real-Time Dynamic Pricing (RTDP), which enables RJ to infuse commercial strategies and business tactics into the system’s automated process to enhance revenue quality. In addition, the PROS O&D Group System will round out the solution to optimize group traffic and network seat utilization. The entire solution will be integrated seamlessly with Royal Jordanian’s passenger service system platform.
“This deployment perfectly underscores our recent commitment to increasing revenues,” said Royal Jordanian President/CEO Hussein Dabbas. “With our increasingly broad network, it is imperative that we employ sophisticated technology to make the most of our opportunities. The PROS solutions have demonstrated their effectiveness at managing these kinds of real-world circumstances, and we believe PROS is best suited to deliver tangible results.”
Guido Ruther, Chief Commercial Officer-, said, “Royal Jordanian is distinguished by several attributes, including a modern aircraft fleet, a network of 57 direct international routes, and the broader oneworld alliance network that extends our network to more than 700 destinations globally.Our business model requires the support of state-of-the-art technology and Royal Jordanian prides itself on employing the best solutions available. The PROS solutions clearly fit that profile. We are confident that these systems — and the company behind them will help us achieve our strategic initiatives.”
In welcoming this decision from Royal Jordanian Airlines, PROS Senior Vice President, Business Development, Benson Yuen said, “With Royal Jordanian’s unique advantages and their strong, clear-sighted leadership, they are well positioned to gain the greatest benefit from the proven technology and business processes PROS provides. Forging this partnership with Royal Jordanian has been both an honor and a pleasure.”