The range of services available to Finnair Plus customers is expanding. The
latest addition is the text message upgrade, namely an opportunity for Finnair
Plus customers to upgrade to business class via a text message. When a
customer’s mobile phone beeps 24 hours before the departure of a Finnair
scheduled flight, the message might contain an offer to upgrade travel class.
Frequent flyers will be offered this option when business class seats are
available.

The new service is an easy and simple way to use accumulated Finnair Plus
points or a travel class upgrade award. Like check-in text messages, the
messages should be answered with one letter, in this case ‘U’ as in upgrade,
explains Anna Korpi, who is responsible for Finnair Plus marketing.

Customers’ chances of receiving such a message depends, among other things, on
the booking class of the ticket they bought. Before sending the message, a
check is also made that the customer has sufficient Finnair Plus points, or
points that are soon to expire, or an available travel class upgrade award,
which are needed to redeem the seat. The service is personal and
flight-specific.

The new service will initially apply to scheduled flights departing from
Helsinki, but in future seats will also be offered on flights departing from
other locations. The upgrade flights will accumulate Finnair Plus points
according to the original booking class and the points deducted for the travel
class upgrade will be slightly less than normal.

When travelling in business class, customers can use the business class
check-in desk to complete check-in formalities or leave baggage if they have
already checked in beforehand. Business class passengers can take more baggage
along with them and can also enjoy airport lounge services.